Cool startup company: Remember The Milk
I usually don’t forget to buy milk, but if I would, I’d definitely give Remember The Milk a try. I didn’t have a look at the product yet, but the website and the presentation of this cool web-service is really awesome. These guys do so many things right, let me point some of them out:
Product Presenation
I understood what the product is about and what possibilities it offers just by having had a glace at the first page. The screenshots are great, the examples of use make a lot of sense and the links to learn more are placed really well.
Offering a paid Pro Package
They have linked “Upgrade to Pro” with the small line at the bottom “Has RTM made you more organized and productive? Upgrade to Pro and support RTM.” and if you click on the link one of the three main advantages of Pro is “A warm fuzzy feeling for supporting RTM”. Wow, that’s cool. Earning money with a todo list might be hard, giving it a slightly emotional touch will sure make it easier for them. At least they’d get me: if I’d use your product, I would pay for this feeling 
Your mascot Bob
I think nearly every startup has somehow a mascot. For us, it’s not really a mascot but we consider Atomic Bomberman as something similar (we even have an Atomic Bomberman ink stamp we use to stamp official documents ;)). But I don’t know any startup that uses their mascot to communicate news and cool blog entries in such a nice way.
When I see cool services like these I always think how we could cooperate with them. In this case, my first obvious thought was that of how cool it’d be if every new user of the RTM todo-list would have a first entry “create my free website” with Jimdo Oh wait, I even have a better idea…
Guys, keep up the cool work, and congrats to the 500.000 users.
Christian
Disclosure: I don’t know any of the Remember The Milk guys and am not connected to that company. I just like what they’re doing
Add comment März 24th, 2008